Pressure Washing Pricing Guide: What to Charge for Every Job

By John Veit — owner of the #1-rated pressure washing company in Tampa and founder of 813 Agency. I have helped over 6,000 home-service business owners with their marketing, and pricing is the first thing I fix — because no amount of leads saves a job that was quoted too cheap. When your prices are right and you need the phone ringing, the system I use is in my Facebook ads playbook for pressure washing companies.

1. The 2026 Pressure Washing Pricing Chart

These are national ranges for professional companies — insured, using commercial equipment, doing the job right. Your market moves you inside the range: dense suburbs and high-cost metros sit at the top, rural markets at the bottom. Use them as your starting point, not a ceiling.

One rule before you touch any of these numbers: price the job flat. Hourly pricing punishes you for getting faster and trains customers to watch the clock. Per-square-foot math is how you build the quote — the customer just sees one clean number.

2. House Washing Prices

The house wash is the anchor service — it's what most customers search for, and it's the job everything else bundles onto. Soft wash only: high pressure on siding destroys it, and "we damaged it" is the most expensive sentence in this business.

What moves a house wash inside (or above) the range: heavy algae or oxidation, brick and stucco that need extra dwell time, tight access, and well water that stains. Quote from satellite photos for standard homes and save the drive-out estimate for big or unusual properties — free estimates that burn two hours of driving quietly eat your whole margin.

3. Driveway and Concrete Prices

Concrete is priced by the square foot behind the scenes — roughly $0.20–$0.35 per sq ft — and quoted flat to the customer. A standard 2-car driveway (about 400–600 sq ft) lands at $125–$250. Long, steep, or heavily stained driveways go up from there, and they should: pre-treat, post-treat, and stain work are real costs.

The driveway is also your best bundling tool. "While we're set up, the walkway is $50 more" is the easiest yes in the business — the customer is already paying your trip cost, so bundled concrete is nearly pure margin. Quote the bundle first and the single service second, every time.

Commercial concrete flips the math: per-square-foot rates drop to $0.10–$0.25 because the footage is huge, but the checks are bigger and the real money is recurring routes — monthly or quarterly service agreements for storefronts, sidewalks, and dumpster pads that pay in every season, not just spring.

4. Roof Soft Wash Prices

Roof cleaning is the highest-ticket core service most owners offer — and the one where being cheap is most dangerous. It's soft wash only: low pressure, the right chemical mix, and patience. Never put high pressure on shingles.

Sell the roof on what it protects, not what it costs: black streaks are algae eating the shingles, and a $450 cleaning defers a five-figure replacement. Premium customers understand that math instantly — it's the discount shoppers who need convincing, and they're not who this service is for.

5. Set Your Minimum (and Never Break It)

Your minimum service charge is the smallest ticket you'll roll a truck for. Build it from the real cost of a trip: fuel, chemicals, drive time, and an hour of labor — then multiply by 1.5 and round up. For most companies that lands at $125–$175. Below that number, small jobs don't make small money — they lose money politely.

Say it plainly on the phone: "Our minimum is $150 — that covers us coming out. Most driveways run $150 to $250 depending on size." Customers respect a professional minimum. The ones who argue with it were going to argue with everything else too.

And when someone pushes for a discount, never just lower the price — remove something instead. "I can do $X if we skip the walkway." The number stays honest, the scope shrinks, and you never train your market to negotiate.

6. Good / Better / Best: Packages That Sell

One price forces a yes-or-no decision — and "no" is the easy answer. Three options turn it into a "which one" decision, and most customers pick the middle. Build your packages so the middle is where your margin lives:

The economics are simple: the trip, the setup, and the customer acquisition cost are already paid on the first service. Every added service is mostly labor and chemicals — which is why a packaged ticket can run double a single-service ticket while your costs barely move. This is also why pricing and marketing can't be separated: if your average ticket is $500 instead of $275, the same ad budget produces nearly double the revenue. (It's part of how one pressure washing campaign I ran generated 176 leads in 30 days and stayed profitable doing it.)

7. When and How to Raise Your Prices

Raise every 12 months, a little at a time. Chemicals, fuel, insurance, and labor all go up annually — a company that holds year-one prices into year three is quietly paying its customers to hire it. Small yearly increases are invisible; one giant catch-up increase is a shock.

You're booked out two weeks? Raise now. A full schedule at current prices is the market telling you the price is too low. Raise 10–15% and watch what happens — most owners find the schedule stays full and the worst price-shoppers fall off. That's the trade working.

Never compete with the cheapest guy. There is always someone cheaper, and racing him means buying his customers at his margins. Compete on the things premium buyers actually choose on: speed of quote, reviews, professionalism, and proof. A company with a website that looks the part gets to charge like it, too.

And protect the follow-up: most quotes close on touch two or three, not touch one. A simple "Still want me to hold Thursday for you?" wins jobs that a cheaper competitor never bothers to chase.

Frequently Asked Questions

About the author

John Veit owns the #1-rated pressure washing company in Tampa, Florida, and 813 Agency, where he manages 100+ Facebook ad accounts for home-service businesses. He has helped over 6,000 business owners with their marketing and runs the Pressure Wash Community — 68,000+ members strong. His own benchmark: 176 leads in 30 days for a pressure washing business through Facebook ads.